Now available: Retention messages for subscriptions
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel.
Apple.Com 2 versions
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1 new sentence, beginning: “In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber…”
Now available: Retention messages for subscriptions
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer. In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between offers. With the Retention Messaging API, you can choose which message to show each subscriber based on their subscription details. API access is available by request. Configure retention messages in App Store Connect Learn about auto-renewable subscriptions
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Now available: Retention messages for subscriptions
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer. In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between messages. With the Retention Messaging API, you can choose which message to show each subscriber based on their subscription details. API access is available by request. Configure retention messages in App Store Connect Learn about auto-renewable subscriptions
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Why am I seeing this Ranked on source trust — Apple
It ranks mainly on source trust: Apple is the most reliable outlet we track on this subject, and is the only one on the story so far.
It clears the bar without leading strongly on any one factor. A middling score is not a claim that the story is important — only that nothing about it is weak.
StandardStandard, because a first-party source is on it, the subject was identified from the text, and it scores 0.44 against a bar of 0.50.
| Factor | Weight | Score | Contribution | Where it came from |
|---|---|---|---|---|
| Corroboration | 0.35 | 0.39 | +0.135 31% | 1 independent org on the story. Tier-3 aggregators never corroborate — they can show something is circulating, never that it is true. |
| Source trustleads | 0.25 | 1.00 | +0.250 56% | Apple is the highest-trust source on this story and is first-party — the organisation announcing its own news. Trust is taken from the best source, not averaged. |
| Pickup rate | 0.20 | 0.00 | +0.000 0% | One counted organisation, so there is no spread to measure — nothing has picked this up to set a rate. |
| Freshness | 0.20 | 0.29 | +0.058 13% | Halves every 10 hours from the newest item on the story. This is the only factor that rewards a story for nothing more than being recent. |
Corroboration counts distinct organisations, once each, and only from tiers 1 and 2. Freshness halves every 10 hours, so this ranking is a snapshot and will differ at the next build.
Apple has introduced retention messages for auto-renewable subscriptions on the App Store. The feature displays messages to subscribers during the cancellation process, which can contain text, images, or promotional offers designed to highlight subscription value. Developers configure these messages through App Store Connect and can set eligibility criteria and intervals between message displays.
The Retention Messaging API allows developers to customize which message appears to individual subscribers based on their subscription information. Access to the API requires a request from developers. The tool aims to reduce subscription cancellations by presenting retention options at the moment users decide to cancel.
Developers can manage retention messages directly in App Store Connect alongside their auto-renewable subscription settings. The feature gives app makers control over both the content and timing of cancellation-flow messages shown to their subscriber base.
What happened
Reduce cancellations with retention messages that remind subscribers of your subscription's value as they decide whether to cancel. Retention messages appear in the cancellation flow and can include text, images, or a special offer. In App Store Connect, you can configure retention messages for your auto-renewable subscriptions, including subscriber eligibility and the wait time between offers. With the Retention Messaging API, you can choose which message to show each subscriber based on their subscription details.
How this story arrived
Ordered by when each source was first observed, which is what the velocity figure is computed from. Publishers backdate; observed order does not.
- 01 Applefirst-party first seen Now available: Retention messages for subscriptions
Overclock clusters coverage from independent sources and grades it automatically. The figures above are computed, not editorial. This page summarises and links to reporting by the outlets named — follow the links for the original work.